United World & YELO Partnership

We feel privileged to announce the renewal of our contract with YELO for another three seasons until at least the end of 2025/26 football season. Consequently, our collaboration has taken a new turn by scaling up our partnership to cover Kerala United F.C. (India) and United World Academy (France). As of 2023/24 football season, YELO will appear on the training, travel, bench, and warm- up wears of Sheffield United F.C. (England), whilst it will adorn the chest of K. Beerschot V.A. (Belgium), La Berrichonne de Châteauroux (France) and Alhilal United (UAE).

Marwan Oklah, Chief Marketing Officer, Yelo: We acknowledge our longstanding partnership with the United World clubs, which has built a strong bond forged with the clubs and their fans. We are proud to be a brand that actively contributes to youth development in Saudi Arabia and across the globe. Our brand’s commitment to making a positive impact on the younger generation remains steadfast and unwavering.

Emir Samancı, Director of Commercial & Marketing, United World: We are grateful for the growing confidence of YELO management in our partnership, which has become a foundational element for the sustainable growth model of our clubs. Over the years, we’ve worked hard to make the global and local football enthusiasts more familiar with the brand by pushing more synergies across the group. At the end, sports partnerships are mostly pure business decisions, and we are proud to deliver best-in-class media ROI to all sponsors including YELO, which are hard to match by any traditional media investment.

About Yelo:

Yelo operates 90 branches in various cities and airports across Saudi Arabia, the United Arab Emirates, and Egypt, and has established strategic partnerships to operate in 140 countries, offering access to a vast network of over 3800 branches. With a wealth of experience spanning over two decades, Yelo is committed to delivering exceptional customer experiences that go beyond just providing cars. We offer tailored services that cater to your unique needs, taking every step of your journey into account to ensure convenience, speed, and relevance.